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We all know that a logo is one of the most important features of any brand. So why do people seem to neglect their logo? A logo is a graphical representation of what your brand stands for; it also promotes recognition of your brand. Therefore, a lot of thought must go into choosing the right logo for your brand. When creating your logo there are a few key steps that need to be taken.
Next, you should see a sketch of your logo. Sometimes seeing it on paper can help you to easily identify the flaws in the design or highlight what you like the most. By seeing this graphical representation you can decide if it captures the essence of your brand.
Now that you see your logo on paper, this is the time to decide and make changes. Carefully think about the colour, font or picture. Ask yourself, does this represent my brand? Will my niche market recognize it? Is it attractive? If you can answer yes to all these questions then you have a logo!
The final step is to print your logo! Print it on notepads, T-shirts and even mugs. The more your logo is seen the more it will be remembered. You want your logo to become synonymous to the service you provide. As soon as someone sees it they should know what it stands for.
Think carefully about your logo; it represents your brand!
There is so much readily available information on the internet that one can spend hours reading. With so much info, how does one know what to believe? We all know that what we read on the net may not always be facts so there must be ways to decipher truth from myths or plain rubbish.
False information on the internet can lead to a host of problems such as bad business transactions, identity theft, ruined reputations; among other things.
When searching the internet here are a few things you can check for to ensure information is credible.
Author: A lot of information on the internet is usually accompanied by an author. Find the author's name and research them to find any credentials they may have. This can be a big help in finding out the reliability of the information posted.
Site: Different hosting sites require a different level of review. For example, information posted on social media sites is posted by everyday users. These users post information from random sources that may or may not have credibility. Other sites such as government sites involve more strict guidelines as to who posts and what is posted.
Research: Always double check everything you see on the internet. Search for the information on several sites to validate the details.
In the case of businesses, all credible businesses must be registered in the country they operate in and this is public information. If you are unsure whether or not a business is legit, search for them as a registered business. If nothing pops up that may be a definite red flag. Also, check for company numbers and emails.
Technology is so sophisticated nowadays that even after you've done all the checks information on the internet still turn out to be false. To minimize this one simple thing you can do is ask around. Verify the information you find on the internet with your fellow man to see if the information corresponds.
So remember the next time you read anything on the internet check for the author, check the website and always do your own research. Don't simply believe everything you read.
Today it seems that more and more people are making their first contact with brands via the internet. Therefore, to not have a presence online is fatal to your brand. This is what makes digital branding so important. Digital branding is a technique that combines internet branding and digital marketing. With digital branding, the floodgates open for a wide range of internet based relationships to be established. This can be in the form of social media platforms where people are able to connect with your brand in real time or media content where biographies or detailed descriptions about your brand are posted.
Digital branding is a must for savvy marketers and brands that wish to be successful; however, it is a big responsibility. Much more modern that traditional branding, digital branding allows for web-based advertisements to live on for a long time but "with great power comes great responsibility." The internet is powerful and can boost your brand to new heights. Ad campaigns and postings about your brand can be shared a million times within minutes; therefore, you must pay serious attention when marketing digitally. The wrong information or damaging details about your brand can spread not only as fast as previously stated but it can exist on the internet almost forever.
Digital branding changes the way we operate, communicate and receive information. With careful management, consumers will be able to find your brand via social media, referral links and Google searches. Here are some benefits of Digital Branding
Ok so you have a business or a brand but who exactly are you? It’s time to know yourself. It benefits you and your business to properly identify yourself in your chosen industry. However, in order to do so you need to know who you are. Ask yourself these three questions:
By answering this question it will enable you to clearly express what you are selling, creating or providing. Think of a theme, logo or slogan that will not only encapsulate all that you want your brand to represent but also define your brand totally. This will also set you apart from others.
What Makes Me or My Business Different?
The reality is you may not be the only person offering a particular service so, how will you be different? Present to consumers why you should be their number one choice. Explain in your marketing, whether socially, traditionally or both, what sets you apart. Maybe your prices are lower than that of the competition or your products are of a better quality. Whatever it is, it needs to be established and brought to the attention of your core market.
How Do I Want To Be Seen?
This is probably the most important question. How you are seen is how your entire brand will be represented. It is also how your brand will be talked about and described by others. Think about what your brand means to you and put yourself in the place of the consumers to get an idea of how you want them to see you.
There are a host of factor involved in branding. From design concepts, content creation to social media management. In this age of do-it-yourself it is common to think that you can do it all when it comes to your brand. However, in order to develop your brand to its full potential 100% focus needs to be put into BRANDING. Day to day operations of any business also requires attention. So here is where you call in the professionals. Keen eyes and ears focusing on company niche and customers on an everyday basis will see to it that your brand gets ahead of the competition.
This may sound complicated or maybe even expensive but imagine the benefits. Here are some tips to get you and your branding team on the same page:
Everyone wants to get their brand or service out there but with all the different mediums it can be hard to decide how. For years, newspaper articles, radio and TV ads (Traditional advertisement) have dominated advertising. In recent times, however, there has been a shift. Social media came, saw, conquered and is still conquering the convenience of everyday lives of many people. It is more likely to see someone with their face glued to their phone than a newspaper in their hand. So, it would seem as though if you want to keep up with “what’s happening” you would only go for social media advertising. This includes Facebook, instagram, twitter, YouTube and blogging platforms among others. Don’t be so quick to count out the age old mediums though; there are still many benefits to hearing your jingle on the radio.
According to lyfemarketing.com based on cost per thousand impressions (CPM) social media advertising costs significantly less than traditional advertising. Taking into consideration cost to promote or boost a post or page on the internet; the cost still remains lower than that of a print ads. Also traditional advertising costs fluctuates depending on peak advertising times such as holidays. With social media advertising, you ultimately control the cost with as you set your desired budget.
Traditional advertising has the ability to reach thousands with big billboards placed along main roads or constant radio ads with a brand’s jingle stuck in the heads of many. It can, however, be difficult to precisely narrow down your target audience. Social media advertising, while you won’t see an active Facebook page along your highway, gives you the ability to drastically specify your demographic and puts your brand before the eyes of those you want to target. There is also the possibility of your ad going viral and shared incredibly fast also based on your desired budget.
Traditional advertising and social advertising both require the creation of content. Print advertising such as flyers requires someone to be out handing flyers to persons; the process can be a bit tedious. Social media advertising seems to alleviate some of that foot work. There is still the need for someone to post content on the internet but as previously stated the main focus can be easily placed on target groups.
While both traditional and social media advertising have their advantages it is clear that with the fast pace of the world and marketing specifically it would be a disservice to any brand not to take advantage of all mediums of advertising. The main thing is to know your brand, find your target group and then choose your form of advertising.
TIP#1: Define your BRAND!
YOU are what YOU post!
So ensure that:
1. You use your real name;
2. Your post is appropriate for your audience;
TIP#2: You are your own Publisher!
Your online presence is free advertisement controlled by YOU;
We must insist that you do certain things as to ensure you maintain a
good BRANDME repertoire;
1. Do things in moderation and appropriately;
2. Consistency is KEY to maintaining your followers' loyalty.
TIP#3: The internet is PERMANENT.
Prevent yourself from having a "What was I thinking?" moment.
1. Remember people are now able to screenshot those moments.
2. Refrain from certain topics and what you comment on.
TIP#4: BE AUTHENTIC!
Express yourself and showcase your personality while we are able to BE MINDFUL of others feelings. Most importantly, RESPECT ALL OPINIONS, everybody has one.
Interact both on social media and in person.
1. Talk back to your followers, Be Present;
2. Join in on social conversations.
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